Protecting your online reputation is more than just searching for your name in Google and setting up monitoring alerts. It’s also about using the tools, platforms and content around you to effectively build a protective wall around your name in the search results. To successfully accomplish this, you will need to not only have your own
Read MoreYou have a reputation and you need to protect it. This is how every individual, brand and business should be looking at their reputation and how it appears to others online. The truth of the matter is, no matter how great your “in-person” reputation among family, friends and customers might be, what matters most is
Read MoreA reputation is one of the most valuable things in the world today. It’s not something that you can put a dollar amount on or even something that you can buy. However, if it’s damaged, it is something that you could spend endless amounts of money to try and repair… yet see little results at
Read MoreRemember the last time you saw a celebrity or brand have a reputational crisis or branding disaster unfold right before your eyes? First, you hear about it on the news, then you see it trending on social media, then it’s quickly picked up by thousands of online media sites and to make things even worse,
Read MoreProtecting your brand or business on the internet is one of the most important things you can do. Some businesses take the “if they aren’t online, they don’t need to worry about it” approach — which is the absolute worst thing you can do. Whether you are a small business, a startup, a local shop, an
Read MoreFew things are more damaging to a brand or business than when one says something like, “Our business isn’t online, so we don’t have to worry about someone attacking our brand”. Not only is that statement ridiculous, it’s also horribly wrong! Without an online presence and not monitoring what and where things are being said
Read MoreSocial media is everywhere. If you and your brand are ignoring it, then there is a good chance your reputation is already feeling the brunt of it as well. With over 2 billion users spread across major social networks like Facebook, LinkedIn, Twitter and Pinterest… don’t you think it’s time for you to start focusing
Read MoreWhile you may think you are in control of your online reputation, the truth is that Google is going to play a much bigger part in what other people think — than what your reputation really is! It might not seem fair (and it’s not), but that’s just the way it is. Billions of searches
Read MoreThe internet is made up of trillions of web sites, blogs, reviews, forums, press releases and every other good and bad thing you can possibly image. Among the mix of content is your reputation and what people are saying about you and your brand. Before attempting to improve your online reputation, you must first understand
Read MoreYou have an offline reputation among your friends and family — which is most likely a positive one. You also have an online reputation that can be totally different and also determined by what others write about you for the world to see. No matter what people say online of offline… it still plays an
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