Online Reputation Tracking Tools: You wouldn’t try to fix a leaky pipe without your trusty toolbox, so don’t try to fix your reputation without your trusty digital toolbox! Managing your online reputation is much easier when you have a few tools to help you. Here are several tools (both paid and free) that I recommend:
This free tool gives you a quick and easy reputation analysis. Fill out the form with basic information, and the experts at NetReputation will conduct a study, giving you a better idea of the current state of your online reputation.
If you don’t already, you should immediately set up Google Alerts so you are emailed every time your brand is mentioned online. You can’t control your reputation if you don’t know when people are talking about you. Additionally, you can set up Google Alerts to receive notifications when your competitors are mentioned, or someone discusses something important in your industry. Pop into the conversation often to build your reputation as someone who cares.
Responding to positive comments should also be part of your reputation management plan, and if you’re specifically looking for complaints, this is an excellent place to start. Go Fish Digital set up a custom complaint search box so you can find negative things people are saying about your brand and respond to these unhappy customers professionally and politely. Complaint Search cannot stand alone for your reputation management needs, but it is a great tool to add to the arsenal.
Billed as an easy-to-use online tool for tracking online reviews, ReviewPush offers a range of tools for business owners. It allows you to track and monitor reviews across platforms, including Google and Trustpilot. For business owners with multiple locations, this reputation management service allows you to monitor each location seamlessly.
If you’re looking for more robust reputation management software, check out Trackur. You can get started for free, but if you upgrade, you’ll have access to an “all-in-one” monitoring tool. This tool allows you to track your reputation across social sites, watch industry trends, understand sentiment, and more. There’s a learning curve, but this is a great solution if you have a dedicated reputation manager who needs a way to quickly and easily understand what people are saying about your company online.
Want something even more robust than Trackur? Check out BrandsEye. This tool is not cheap, but you can use it to track mentions, run reports to see how specific marketing campaigns are doing, track conversations with social influencers, narrow your searches to see what people are saying in specific locations, tag mentions so you can group them in meaningful ways, and more. This is the Cadillac of online reputation management tools.
You might not traditionally think of Zapier as a reputation management tool, but it can be a tremendous time-saver for tracking mentions online. IFTTT is a similar tool, but I prefer Zapier. Both tools automate tasks. For example, you could set Zapier up to add someone to your CRM when they tweet about your company. Or you could have Zapier email you whenever there’s a new Google review. You’re only limited by your imagination with the tasks Zapier can automate (called “zaps”) since, in addition to the pre-built zaps in the system, you can also have a developer build your own based on your goals.
While these are my favorite digital reputation management tools, there are countless others. Don’t be afraid to try many different tools to find what works best for your business.
What are your favorite reputation-tracking tools or services? Leave a comment below!
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Online Reputation Tracking Tools: You wouldn’t try to fix a leaky pipe without your trusty toolbox, so don’t try to …
