Online reputation management used to be easy. Back when Google was the only site you had to worry about indexing information, all you needed to do was perform a simple search on their site. Now the game has completely changed.
In addition to Google, now you have to worry about Facebook, Twitter (all of social media), Yelp, TripAdvisor, RipOff Report, PissedConsumer and so much more!
Of course you always have the option to hire an outside ORM to do all of the work for you, but not everyone has thousands of dollars to spend on this type of monitoring and management.
So what’s an online marketer and brand to do?
Simple… bring the management in-house while also taking advantage of some of the best tracking, monitoring and management tools online.
Don’t worry about searching around for what brand monitoring tools are best, we’ve already done the work for you.
Take some time to look through these recommended services and see which is best for your existing web site, brand or business.
Anyone who is looking to monitor and improve their online reputation is probably already aware of Google Alerts, but for those who aren’t — that’s why we are mentioning it here.
Google Alerts is a free tool that allows anyone to setup notification alerts every time their email, name or keyword is found within the search results.
It’s free to use and easy to setup, but it’s also limited in comparison to other names on our list.
Social Mention is a free tool that allows you to easily search, track and measure brand mentions across not only social networks, but also news sites, blogs and other media outlets. Social Mention currently monitors over 100+ different sites and is completely free to use.
Trackur is a well known tool from Andy Beal, who is an authority in the online reputation management space. This tool is heavily focused on social media monitoring and offers instant notifications when your name, brand or keyword is found across any of the major social networks.
In addition to alerts, users also have access to analytics reports and tracking, which allow you to pretty much monitor and manage your own reputation online. There is a free basic plan is available and advanced paid plans start as low as $27 per month.
Naymz is yet another tool that is focused on social media monitoring. What makes Naymz different from other services is their RepScore, which rates your influence across other major social networks and the ability to compare your rankings with other leaders or experts within your industry.
Outside of social media, Naymz also allows you to track Bing and Yahoo brand mentions. The basic plan is free and paid premium plans start at $12 per month.
BrandsEye is one of the most advanced tracking, monitoring and management tools out there, but it’s also one of the most expensive. Features include full reporting on the effectiveness of your campaign, competitor analysis, online conversations, brand mentions on social networks and the ability to setup multiple accounts and campaigns.
The concept behind BrandsEye is to be an all-in-one solution for not just ORM, but also for your marketing efforts as well. With such a robust system, you can expect to pay a higher price for access to their services — which start at $220 per month.
While reputation management isn’t something many small businesses and brands can allot a big budget too, through the use of these online tools and tracking systems, ORM is now possible for anyone.
Start off with basic free services like Google Alerts and SocialMention, then move your way up to a paid platform if you find your online monitoring is limited and your efforts can’t be measured.