5 Important Online Reputation Management Tips for Creating Content in 2022

5 Important Online Reputation Management Tips for Creating Content in 2022: Our guide to the 5 most important reputation management tips can help you build a solid and resilient online reputation.

If you’re a blogger or podcaster, you’ve already taken a significant step forward; blogs and podcasts are two of the most valuable tools for establishing your online reputation. As a content creator, online reputation management should be one of your priorities since it is so important. However, what you say about yourself isn’t nearly as important as what others say. Any fantastic content you create can be quickly overshadowed by negative reviews on Google, less-than-complimentary blog posts, and social messages recommending your competitors over you.

What’s a blogger or podcaster to do? Here are my best reputation management tips to make sure your content shines online in a way that boosts your online reputation:

Tip #1: Always put out your absolute best work.

You’ve probably heard this advice before Content is king. It’s a universal truth in blogging and podcasting. What you put out there for your fans to consume needs to be good, or they won’t come back. If you want to be seen as an expert in your field, your content has to be expert-level.

Tip #2: Back up your opinions with experience.

To follow up on the last point, make sure that whatever content you create is backed up with experience. A strong opinion is worth a lot more when you can tell people why it is your opinion. For example, on my food blog, we write posts about our personal experiences in the kitchen and test out every recipe we share. We wouldn’t share a recipe we’ve never tried because if that recipe ends up being bad, our readers will stop trusting us.

Don’t have the experience yourself? Find people who do and quote them or even invite them to write a guest post on your blog or be a guest on your podcast. This reputation management tip allows you to showcase your expertise — or share the expertise of others in your industry.

Tip #3: Define your persona.

How do you want people to know you? Online, we all have personas. It’s not about putting on a fake face for your readers or listeners; it’s about sharing a particular aspect of yourself. For example, Chris Brogan is lovely, friendly, mentor-type online; if he wrote a snarky, mean-spirited post, it wouldn’t fit in with his persona, even though I’m sure those thoughts sometimes run through his head. (Hey, we’re all human!) Blog posts and podcast episodes should all support the persona you’ve created.

Make sure that what people say about you fits well with the persona you’ve developed. Online reputation management isn’t just about managing negative comments; it’s also about making sure that the comments fit what you’re trying to portray.

Tip #4: Make your mantra: “Create and wait.”

We all get heated about issues sometimes. When you create emotional content (for example, you’re writing an angry rant about a product you’ve used and hated), use the “create and wait” technique. Create the content, but instead of posting, wait 24+ hours before hitting that publish button. Often, our emotions dissipate over time, and you might regret something you wrote or said in the heat of the moment. Give yourself time to calm down before deciding if you want to post something.

Tip #5: Give some thought to SEO.

Many bloggers and podcasters don’t give any attention to SEO because they believe writing for people is more important than search engines. But guess who uses search engines? That’s right, people! Don’t stuff your articles with keywords or otherwise sacrifice the quality to appease search engines, but learn basic keyword research techniques and how to optimize your content so search engine users can find you. Remember, the top results are the ones given the most clout by your audience. So, if the first result when someone searches your name is a negative review, you should use basic SEO techniques to take over that top spot. You can’t eliminate a negative review, but you can push the result down on the page so it isn’t so prevalent.

Rand Fishkin is my favorite SEO expert (I have no affiliation—I just really love Moz!). Search Engine Land is another great SEO resource if you want to learn more.

Bonus Reputation Management Tip: Respond to comments where they happen.

If someone writes something negative about you in a blog post, your gut reaction might be to respond with your own blog post. While you can do this, make sure you also respond to any negativity where it is happening.  People who see the negativity may never make it to your site to see your response, so leave a professional, polite comment wherever you are mentioned. This also includes responding to review platforms like Google and Glassdoor. Courteous replies that acknowledge reviews propose alternative solutions to remedy problems and explain circumstances that might have led to the negative review will paint your business in a positive light. (Remember – use the “create and wait” rule if you are emotional!)

That’s it for our 5 most important ORM tips for content creation. To learn more about other important ORM services to look out for, check out our article here.