You have a reputation and you need to protect it. This is how every individual, brand and business should be looking at their reputation and how it appears to others online.
The truth of the matter is, no matter how great your “in-person” reputation among family, friends and customers might be, what matters most is what’s ranking at the top of Google. The problem here is that Google doesn’t know you. Instead, it only knows “of you”, and based on the data it finds across the internet it will determine what information is most accurate and it will rank that content in the order it chooses too — even if it’s true or false.
For this reason, it’s extremely important for everyone to monitor their personal and business brands online. Unfortunately, this is easier said than done — and not simply a matter of putting your name into Google to see what comes up.
To successfully monitor, manage and protect your online reputation, you must implement the 3-point checklist we’ve laid out for you below.
1 – Know What to Monitor and Track
Knowing when and where you name or brand is mentioned online is key to the protection of your reputation. To successfully do this, you must search not only your name but also every aspect of your brand or business, such as:
By monitoring each of these components, you will be able to receive updates and reports on nearly every aspect of your brand — no matter if it’s positive, negative or neutral.
2 – Use the Right Tools to Monitor Mentions
If you were to try and monitor your online mentions and reputation manually, this would simply be an impossible task. With a list of your target keywords, terms and search phrases in hand, it’s time to sync them up with the best online tracking tools to automate the process.
We’ve listed some of the best tools for you below.
Depending on your budget and how widescale of a monitoring you want to accomplish, each of these tracking solutions will fit your needs differently. You can see our full list of monitoring tools here.
3 – Have a Monitoring and Engagement Plan in Place
Knowing what search phrases to monitor and having the right tracking solution in place is only half the battle. Once you’ve had the opportunity to see where, why and how your brand is being mentioned online, it’s time for you to react. However, not every situation will be the same, which is why it’s so important to know how to act.
Here’s a quick three-step engagement process on how you should approach each brand mention.
With all three of these data points and checklists now in place, it’s time for you to take control over your reputation online. Remember, it’s not just about knowing where and when your name is being mentioned, but also about how to respond in a quick and effective matter to keep your reputation safe.